Case: Increasing the Conversion of Airskin by 3.5%

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Airskin

RocketRevenue

Customer journey

Marketing & sales infrastructure

Sales excellence

Marketing & sales strategy

Intro

Increasing the Conversion of AIRSKIN by 3.5%.

Blue Danube Robotics focuses on safe human robot collaboration by upgrading standard industrial robots to fenceless collaborative applications. The Austrian company develops and produces AIRSKIN, a patented add-on safety sensor solution for robots. Enabling industrial robots to collaborate with humans safely at high speeds.

Intro

Increasing the Conversion of AIRSKIN by 3.5%.

85%

growth on inbound MQLs

250%

growth in organic website traffic

3.5%

conversion increase from MQLs to closed

85%

growth on inbound MQLs

250%

growth in organic website traffic

3.5%

conversion increase from MQLs to closed

85%

growth on inbound MQLs

250%

growth in organic website traffic

3.5%

conversion increase from MQLs to closed

The challenge

Building brand awareness

AIRSKIN has a great product, with a 100% customer retention rate. In the past they were able to demonstrate their products at shows, unfortunately due to Covid-19, that was no longer possible. And with new products ready to launch, the time to scale is now.

The challenge

Building brand awareness

Our approach

The very first thing that needed to be addressed was the missing marketing and sales strategy. To make AIRSKIN’s growth journey a success, we started by setting up a solid marketing and sales foundation, and eventually decided a redesign of the website was fundamental to reach the goals.

While designing and building the brand-new website, we focused on setting up a scalable sales, marketing and tech infrastructure. Everything to create a full funnel approach from awareness to customer success, never missing a touchpoint.

Besides that, we temporarily embedded our team of experienced sales professional within their commercial organisation to support AIRSKIN with filling up the pipeline.

Our approach

Besides that, we temporarily embedded our team of experienced sales professional within their commercial organisation to support AIRSKIN with filling up the pipeline.

“RocketRevenue helped us build a scalable marketing and sales engine at a very fast pace. What we did in 2 months would have cost us years if we hadn’t made use of the RocketX accelerator. It allows us to focus on building our organisation and product, while they take care of our commercial growth.”

Walter Wohlkinger

CEO at AIRSKIN

Walter Wohlkinger

CEO at AIRSKIN

The results

After setting up a solid marketing and sales strategy, brand-new website, commercial infrastructure and implementing extra sales power, we were able to increase the number of inbound MQLs and website visits tremendously.

85%

growth on inbound MQLs

250%

growth in organic website traffic

3.5%

conversion increase from MQLs to closed

85%

growth on inbound MQLs

250%

growth in organic website traffic

3.5%

conversion increase from MQLs to closed

85%

growth on inbound MQLs

250%

growth in organic website traffic

3.5%

conversion increase from MQLs to closed

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