Increasing conversion by 3.5% - Airskin has done it with the help of RocketNow
label
Rocketnow
industry
robotics
location
switzerland
About AIRSKIN
Blue Danube Robotics focuses on safe human robot collaboration by upgrading standard industrial robots to fenceless collaborative applications. The Austrian company developes and produces AIRSKIN®, a patented, add-on safety sensor solution for robots, AGVs, End-of-Arm-Tooling (EOAT) and other moving machinery.
85%
growth on inbound MQLs
250%
growth in organic website traffic
3.5%
conversion increase from MQLs to closed
85%
growth on inbound MQLs
250%
growth in organic website traffic
3.5%
conversion increase from MQLs to closed
RocketNow helped us build a scalable marketing and sales engine at a very fast pace. What we did in 2 months would have cost us years if we hadn’t made use of the RocketX accelerator. It allows us to focus on building our organisation and product, while they take care of our commercial growth.
WALTER WOHLKINGER, CEO, AIRSKIN®
The problem
AIRSKIN® have a great product, with a 100% customer retention rate. The problem is awareness, getting the word out to the right people in the right way.
Current setup means marketing automation non existent. This, and their wider marketing and sales setup means they did not have enough leads to continue scaling.
They’re usually able to demonstrate their product at shows, but with COVID-19 cancelling all of them, they’re struggling to build awareness.
With new products ready to launch, the time to scale is now.
The challenge
To design and deliver a sound Marketing & Sales foundation consisting of:
New scalable infrastructure for sales.
A state-of-the-art end-to-end marketing and sales tech infrastructure, that works from awareness to customer success.
A multidisciplinary marketing and sales team equipped to boost revenue and growth
An implementable marketing strategy.
The Results
1
Data model
A complete and implementable content and marketing strategy
2
New website
A brand new website
3
Strategy
A complete and implementable content and marketing strategy
4
New dashboarding& insights system
A new dashboarding & Insights system that allows for efficient pipeline management.
5
Dedicated team
An ongoing multidisciplinary team dedicated to sales and outreach for AIRSKIN®, working on behalf of and integrated with the existing teams.
