Equippo is a fast-growing, international, Start-up Company that has created a unique online marketplace for the construction equipment industry. They bring together sellers and buyers of heavy machinery from all over the world. Business Insider described them as The Zalando for heavy machinery.
+260
Shortlisted ideal investors
+30
Investor meetings
1
Closed deal
+260
Shortlisted ideal investors
+30
Investor meetings
1
Closed deal
Finding an investor that matched our strategy was challenging, that’s why we’ve partnered up with RocketX. Together we were able to improve our fundraising game plan, and eventually close the right investor. Their incredible structured process and great outreach bandwidth make it an excellent company to work with!
MICHAEL ROHMEDER, CEO
The challenge
After raising series B it was time to prepare for their next financing round. Being active in such a niche market, it's not the easiest task. Especially since they were on the lookout for a strategic investor, an investor that knows a thing or two about the market they’re in.
The problem
Outdated equity story, financial analysis and pitch deck.
Limited existing investors network, and insufficient data quantity & quality of relevant investors
Missing capacity internally to lead the time-consuming fundraising process
No system available to manage the fundraise process
The Solution
1. Discover existing state of the company
Kicking off with the discovery phase, a thorough analysis of the existing state of the company the business model, financials and industry to ultimately develop a solid fundraising strategy, equity story and pitch deck.
2. Optimize fundraising strategy
Identify potential investors based on the gathered data from our database with over 400,000 investors, optimize fundraising strategy, develop investor sourcing system inside existing CRM and set up the data room structure.
3. Outreach and follow-up
Execute fundraising strategy and coordination and facilitation of investor meetings and facilitate information sharing.
4. Secure the fundraising
Support the negotiation of term sheets to structure, due diligence, and secure the most favorable deal.
