Finding a strategic investor in a niche market

Finding a strategic investor in a niche market

RocketCapital

B2B Marketplace

Switzerland

Equippo x RocketX

About Equippo

Equippo is a fast-growing, international, Start-up Company that has created a unique online marketplace for the construction equipment industry. They bring together sellers and buyers of heavy machinery from all over the world. Business Insider described them as The Zalando for heavy machinery.

+260

Shortlisted ideal investors

+30

Investor meetings

1

Closed deal

+260

Shortlisted ideal investors

+30

Investor meetings

1

Closed deal

Finding an investor that matched our strategy was challenging, that’s why we’ve partnered up with RocketX. Together we were able to improve our fundraising game plan, and eventually close the right investor. Their incredible structured process and great outreach bandwidth make it an excellent company to work with!

MICHAEL ROHMEDER, CEO

The challenge

After raising series B it was time to prepare for their next financing round. Being active in such a niche market, it's not the easiest task. Especially since they were on the lookout for a strategic investor, an investor that knows a thing or two about the market they’re in.

Equippo team x RocketX

The problem

Outdated equity story, financial analysis and pitch deck.

 

Limited existing investors network, and insufficient data quantity & quality of relevant investors

 

Missing capacity internally to lead the time-consuming fundraising process

 

No system available to manage the fundraise process

The Solution

1. Discover existing state of the company

Kicking off with the discovery phase, a thorough analysis of the existing state of the company the business model, financials and industry to ultimately develop a solid fundraising strategy, equity story and pitch deck.

 

 

2. Optimize fundraising strategy

Identify potential investors based on the gathered data from our database with over 400,000 investors, optimize fundraising strategy, develop investor sourcing system inside existing CRM and set up the data room structure.

 

 

3. Outreach and follow-up

Execute fundraising strategy and coordination and facilitation of investor meetings and facilitate information sharing.

 

 

4. Secure the fundraising

Support the negotiation of term sheets to structure, due diligence, and secure the most favorable deal.

Equippos Founders x RocketX
Equippo x RocketX

Rocketeers working on this project

 

  • Rob circle
    Head of RocketCapital
  • Tom Doornik x RocketX
    investment manager
  • Justin circle
    growth lead
  • Claudia Verbeek x RocketX
    Content Strategist
  • Lotje circle
    sales excellent 

Rocketeers working on this project

 

  • CRO & Client lead

  • justin, growth lead

  • Content Strategist

  • sales excellent

Related customer stories

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