RocketNow has drastically shortened deal cycles for Incision - here's how

RocketNow has drastically shortened deal cycles for Incision - here's how

Rocketnow

e-health

NETHERLANDS

case_study_incision_website

About Incision

Incision was founded by Prof. Dr. Theo Wiggers and entrepreneurial professionals in 2014. With a varied team from industry leaders to medical doctors, Incision believes in sharing surgical skills and making high quality knowledge accessible. They’ve achieved this through their B2B SAAS platform for a practical and versatile solution to e-learning.

1

new website

440k

impressions

555

MQLs generated

1

new website

440k

impressions

555

MQLs generated

We came to RocketNow to improve our end-to end marketing and sales and build a scalable lead engine. We got a team that was dedicated and exceeded our expectations. We’ve overhauled our entire infrastructure and way of working, including tech, data, content and sales. Our deal cycles are now shorter, which has ramped up our sales productivity.

ELISABETH STEVENS, CEO, INCISION

The problem

Incision were ready to scale internationally, both entering new markets and gaining market share where they were already active.

 

They had an urgent need to digitise and automate their sales processes (end to end).

 

Incision planned to expand their capabilities beyond their core strategic focus on product leadership.

case_study_incision_platform

The challenge

To design and deliver a sound Marketing & Sales foundation consisting of:

To digitally transform marketing and sales, accelerate growth in international markets

 

A state-of-the-art marketing & sales infrastructure creating seamless customer journeys from awareness to customer success

 

Boosted brand awareness through integrated marketing based on ICP, persona’s and content strategy & planning 

 

Setup sound inbound & outbound lead gen process, to boost sales productivity and dramatically shorten deal cycle from 18 to 6 months

The Results

 
    • 1

      Marketing & Sales strategy

      A complete and implementable content and marketing strategy: optimized and validated ICP, value proposition, and target personas; full marketing & sales plan incl. content strategy and planning

 
    • 2

      Marketing automation

      Setup marketing automation platform & nurture flows, align SEO/PR, design demand & lead generation automation flows

 
    • 3

      Multi-disciplinary team

      Recruit, set up and train multi-disciplinary Marketing & Sales team

 
    • 4

      New website

      Deliver brand new website, with seamless buyer flows for different audiences

 
  • 5

    Customer journey

    Design customer journey & sales processes

case_study_incision_doctors@2x
case_study_incision_team@2x

Rocketeers working on this project

  • Justin circle
    client lead / data analyst
  • Rogier
    GROWTH HACKER
  • Max circle
    content marketeer
  • Pablo circle
    designer
  • Serap circle
    dedicated sales rep
  • Lotje circle
    dedicated sales rep

Rocketeers working on this project

  • client lead / data analyst

  • GROWTH HACKER

  • content marketeer

  • designer

  • dedicated sales rep

  • dedicated sales rep

Related customer stories

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