Case: Shortening the Sales Cycles for Incision

Customer success story

Shortening the Sales Cycles for Incision

Customer success story

RocketNow has drastically shortened deal cycles for Incision - here's how

label

Rocketnow

industry

e-health

location

NETHERLANDS

About Incision

Incision was founded by Prof. Dr. Theo Wiggers and entrepreneurial professionals in 2014. With a varied team from industry leaders to medical doctors, Incision believes in sharing surgical skills and making high quality knowledge accessible. They’ve achieved this through their B2B SAAS platform for a practical and versatile solution to e-learning.

1

new website

440k

impressions

555

MQLs generated

1

new website

440k

impressions

555

MQLs generated

We came to RocketNow to improve our end-to end marketing and sales and build a scalable lead engine. We got a team that was dedicated and exceeded our expectations. We’ve overhauled our entire infrastructure and way of working, including tech, data, content and sales. Our deal cycles are now shorter, which has ramped up our sales productivity.

ELISABETH STEVENS, CEO, INCISION

The problem

Incision were ready to scale internationally, both entering new markets and gaining market share where they were already active.

They had an urgent need to digitise and automate their sales processes (end to end).

Incision planned to expand their capabilities beyond their core strategic focus on product leadership.

The challenge

To design and deliver a sound Marketing & Sales foundation consisting of:

To digitally transform marketing and sales, accelerate growth in international markets

A state-of-the-art marketing & sales infrastructure creating seamless customer journeys from awareness to customer success

Boosted brand awareness through integrated marketing based on ICP, persona’s and content strategy & planning

Setup sound inbound & outbound lead gen process, to boost sales productivity and dramatically shorten deal cycle from 18 to 6 months

The Results

1

Marketing & Sales strategy

A complete and implementable content and marketing strategy: optimized and validated ICP, value proposition, and target personas; full marketing & sales plan incl. content strategy and planning