Limelights helps companies transform at a large scale. They help corporates accelerate their sustainability efforts via co-creation programs and improved cross-collaboration. They facilitate real change and are on a mission to make true impact.
Before we didn’t have time to schedule appointments with interesting people and companies in the sustainability space. Now we’re in talks with companies like Danone, PVH and Arcadis to help them in their sustainability journey. I can definitely recommend RocketX for helping us get in front of the right people.
Limelights is growing steadily as a promising do-good tech-company, to take the next step and scale even faster they needed to make a shift from founder-led sales to a scalable revenue engine.
Missing roles in the current Marketing & Sales organization, e.g. data science, growth hacking, inside sales & sales operations
Lack of data quality and quantity and non-optimized usage of data insight & analytics
No clear, relevant and timely content focused on the ICP and target persona’s
Growth primarily created through founder-led sales, and no clear lead generation process or sales pipeline
Lead engine consisting of good but limited content, no automations, and no account-based marketing
The first step to increase scalability in the sales organization is to add Top of Funnel sales power in the form of a Client Partnership Manager, who takes on the job of lead generation. Our Account Based Marketing approach also affects Sales, as a clear Target List was set with prominent prospects to engage with. Not just any engagement; highly personalized and qualitative engagement. Sustainability industry leaders are extremely busy, so meeting relevance is key.
Set up the best infrastructure in order
to create a seamless customer journey, activating HubSpot Marketing and Sales Automation and enhance the tech stack with tools such as SEMrush, Google Analytics, and Loom.
Optimize and validate ICP, value proposition, target personas and web journey to develop an effective content strategy and planning. Followed by efforts to increase brand awareness and organic traffic by creating a more continuous flow of content and set up demand and lead generation campaigns using the demand waterfall.
• Created a demand and lead generation campaign based on the biggest hurdles today’s sustainability leaders have to overcome
• Set up a lead generation campaign consisting of a webinar to activate Learning & Development specialists to prepare, lead and attend better meetings