Helping Limelights shift from founder-led sales to a scalable revenue engine

Helping Limelights shift from founder-led sales to a scalable revenue engine

RocketRevenue

Sustainability

NL

Limelights x RocketX | from founder-led sales to a scalable revenue engine

About Limelights

Limelights helps companies transform at a large scale. They help corporates accelerate their sustainability efforts via co-creation programs and improved cross-collaboration. They facilitate real change and are on a mission to make true impact.

+20%

Increase in avg. deal cycle velocity

97%

ROI on paid social

55%

Conversion lead > MQL (benchmark market 40%)

+20%

Increase in avg. deal cycle velocity

97%

ROI on paid social

55%

Conversion lead > MQL (benchmark market 40%)

Before we didn’t have time to schedule appointments with interesting people and companies in the sustainability space. Now we’re in talks with companies like Danone, PVH and Arcadis to help them in their sustainability journey. I can definitely recommend RocketX for helping us get in front of the right people.

JOOST DE LEIJ, FOUNDER & FACILITATOR OF CHANGE

The challenge

Limelights is growing steadily as a promising do-good tech-company, to take the next step and scale even faster they needed to make a shift from founder-led sales to a scalable revenue engine.

 

 

 

 

The problem

Missing roles in the current Marketing & Sales organization, e.g. data science, growth hacking, inside sales & sales operations

 

Lack of data quality and quantity and non-optimized usage of data insight & analytics

 

No clear, relevant and timely content focused on the ICP and target persona’s

 

Growth primarily created through founder-led sales, and no clear lead generation process or sales pipeline

 

Lead engine consisting of good but limited content, no automations, and no account-based marketing

The Solution

Sales Development

The first step to increase scalability in the sales organization is to add Top of Funnel sales power in the form of a Client Partnership Manager, who takes on the job of lead generation. Our Account Based Marketing approach also affects Sales, as a clear Target List was set with prominent prospects to engage with. Not just any engagement; highly personalized and qualitative engagement. Sustainability industry leaders are extremely busy, so meeting relevance is key.

 

 

Data & Tech

Set up the best infrastructure in order
to create a seamless customer journey, activating HubSpot Marketing and Sales Automation and enhance the tech stack with tools such as SEMrush, Google Analytics, and Loom.

 

 

Content & Branding

Optimize and validate ICP, value proposition, target personas and web journey to develop an effective content strategy and planning. Followed by efforts to increase brand awareness and organic traffic by creating a more continuous flow of content and set up demand and lead generation campaigns using the demand waterfall.

 

 •     Created a demand and lead generation campaign based on the biggest hurdles today’s sustainability leaders have to overcome

 

 •     Set up a lead generation campaign consisting of a webinar to activate Learning & Development specialists to prepare, lead and attend better meetings

Limelights x RocketX | Set up lead generation campaign
Limelights x RocketX | Seamless customer journey

Rocketeers working on this project

 

  • Jasper Beudel - CRO & Client Lead at RocketX
    CRO & Client Lead
  • Justin Swart - Growth Lead at RocketX
    GROWTH lead
  • Pablo Sijbrants - UIUX designer at RocketX
    UIUX designer
  • Tjalling Jelsma - Data & Tech at RocketX
    Sales Development
  • Claudia Verbeek - Content Strategist at RocketX
    CONTENT STRATEGIST
  • Joep Kapteijns - Growth Marketeer at RocketX
    GROWTH MARKETEER

Rocketeers working on this project

 

  • CRO & Client lead

  • GROWTH lead

  • Pablo, UIUX designer

  • Tjalling, Sales Development

  • CONTENT STRATEGIST

  • GROWTH MARKETEER

Related customer stories

READY TO BOOST
YOUR GROWTH?

READY TO BOOST
YOUR GROWTH?

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