Case: Increasing the revenue of Typeqast

Customer success story

Increasing the revenue of Typeqast

Customer success story

Boosting Revenue at Typeqast

label

Rocketnow

industry

location

NETHERLANDS

About Typeqast

Typeqast is a premium IT nearshoring company that helps scale-ups take it to the next level. Using state of the art technology, they transform the IT hurdle into an enabler for success, via expertise sharing, built upon partnerships, and software solutions. Typeqast supplies innovative companies with agile, cost effective, and highly qualified teams as a service.

432%

growth of MQLs

2088%

growth of SQLs

75%

increase in customers

432%

growth of MQLs

2088%

growth of SQLs

75%

increase in customers

RocketNow delivers that holistic approach we needed. They’ve got a well-oiled machine, from data, technology, content, to marketing and sales. RocketNow has develop a unique methodology and structured Go to Market approach and is very open for collaboration, and that is a winning combination. Besides, we have a great connection with the team and a lot of fun while we work together!

SONJA MEIJERINK, CEO, TYPEQAST

The problem

Typeqast has grown exponentially to nearly 150 people. To keep up with rapid growth, Typeqast needed more customers and leads in the pipeline.

Having tried multiple ways to expand their business development, they couldn't manage to get the desired results.

Needing a qualified external opinion and a push to start moving towards brand consistency.

The challenge

To design and deliver a sound Marketing & Sales foundation consisting of:

A strong, appealing brand identity

A state-of-the-art marketing and sales infrastructure (CRM, marketing automation, website redesign)

Boosted brand awareness through integrated marketing based on ICP, persona’s and content strategy & planning

A content strategy, planning and execution

The Results

1

Marketing & Sales strategy

A complete and implementable content and marketing strategy: optimized and validated ICP, value proposition, and target personas; full marketing & sales plan incl. content strategy and planning

2

Marketing automation

Setup marketing automation platform & nurture flows, align SEO/PR, design demand & lead generation automation flows

3

Multi-disciplinary team

Recruit, set up and train multi-disciplinary Marketing & Sales team. Set up dashboarding for sales, channel performance and data management