YoungOnes is a marketplace for daily gigs. It enables young people to choose what, where and how much they want to work and businesses to find quality freelancers for short-term tasks. A solid, easy to use platform where businesses of any type can join without contracts and obligations and find an extra workforce from a large pool of freelancers in just a few minutes.
Their mission? To make the exchange of on-demand work run fast, smooth and independently.
We love to do things by ourselves,
but know that sometimes you just need some extra support! RocketX helped us with structuring and setting up a profound strategic plan. A great team of inspiring people, that bring extra knowledge to the table, is just what we needed.
After gaining a market leading position in The Netherlands it was time for their next move, expanding the platform to a new market, the UK.
New markets ask for new strategies and infrastructure. Having a clear GTM strategy is paramount to make the launch of YoungOnes in the UK a success.
No awareness in the UK market yet.
Limited marketing & sales infrastructure in the UK.
Missing capacity and disciplines within the commercial organisation, growth hacking, content, design, sales, RevOps and CRO.
ICP and value proposition in the UK not yet devised.
Insufficient data quantity & quality of relevant accounts and contacts in TAM.
Creating hyper-localized awareness (Greater London City Area), move awareness into activation & acquisition for both Freelancers (B2C) as Businesses (B2B).
Kicking off with the Rocket Audit, a thorough analysis of the current data, tech stack and content. Followed by a strategic playback, database enrichment plan, growth plan and a complete content and marketing strategy: optimized and validated ICP, value proposition, and target personas; full marketing & sales plan including content strategy and planning.
Execute and test GTM plan UK, combining sales, marketing, offline and online activities. And continuously design, build, learn through growth experiments focused on various ICPs, with a range of content assets, channels and campaigns.